Rebrand the producer company. The brief included giving some kind of sense to the RV Films name, while giving a new look and feel on all communication stages.
RV Films former Rondezvous Films aimed to change their name and wanted to give some sense to the RV.
Insted of trying to be just one thing and find a new name, we proposed they can be everything by hijacking pop culture. The colour palette reinforce the message by showing that chroma colours can always be something else in the film industry, like a chamaleon.
The launch campaign was created in this regard. We appropiated of top moments in cinema history and gave it a RV touch.
Client RV Films
Art Direction Pau Dalmau
Branding / Art Direction / Online Campaign