Branding Research Foundation
Rebranding of the Catalan Foundation for Research and Innovation.
On this project the important things were to simplify the name, we went from the Catalan Foundation for Research and Innovation to Research Foundation.
The organisation is very politicized, a lot of changes are happening every four years. In order to avoid another change of the brand we did a collaborative workshop with its employees. This allowed us to work on the brand together and create something everyone was proud of, at the same time we have developed some internal communication and created strong values for the brand.
The final result is a brand new image, modernizing the brand. Before the launching of the new logo we have also worked on a brand guidelines, a new website and developed a new language for the organization.
Client Research Foundation
Art Direction Pau Dalmau
Workshop conducted by Pau Dalmau
Branding / Naming / Art Direction / Workshop